You want to sell more. Do not apologize about your desire to add value to others. You want to sell. You add value to people. They need people like you to make their lives comfortable. You provide solutions to their pain and they will gain from your product or service. You are worthy of just payment for your efforts.
Mwende is a farmer in Makueni County. She wants to earn more
from the vegetables she grows but doesn’t know exactly how to get more for the
many hours of toil she puts into her farm. Her produce is sold at costs
determined by middle-men in her local market close to Wote.
What does Mwende have to do, to earn more? She will have to
manage her costs and manage her income. She will have to cut the wastage of
money on her farm and manage post-harvest losses from theft and pests. How does
she attract paying customers who will pay her on time? I have bought into
Mwende’s honesty and industry.
Like Mwende, if you want to attract the right customers or
clients you must tell them, tell them and tell them but ask that they buy into
you first. They first buy into your message, then you and then your product or
service. Sometimes the message is wrong. They will not buy into you.
Knowledge about your product or service doesn’t lead to a
sale. Maybe you didn’t package your knowledge well enough. Maybe you didn’t
break it down into a language that your potential clients could understand. Maybe
your value proposition is not clear. Maybe your value proposition has no
emotional appeal. Buying is an emotional process.
I work with people who understand the need for Savings,
Investment and Risk Management. All of them are selling something. They are
selling their time and talent, sometimes their property for treasure. They all
need me to educate them about how to manage their treasured money.
I take them down the road of appreciation for the good that
money can do, the need for it to be managed properly and the need to plan for
saving it now and using it in the future
Victory is not always to the swift but time and chance
happen to them all. Some get it quickly. Some take a while. There is a need to
delay gratification for a stress free future. One has to forego immediate wants
for future needs.
At 1 year old you are successful if you have mastered the
art of walking. At 65 years old you are successful if you are free of disease. What
happens in between can determine how successful you are at 65 years. Ask
anybody in his or her sixties, ask me. We will tell you that what you do with
money in your earlier life impacts on your later years. It gets lonelier the
older you get.
Money can buy company (often the wrong kind including gold
diggers) but it could also buy you peace of mind that your bills will get paid
in your retirement. Savings is an art, Investment is a science, Risk management
is a gift you give yourself and your family in adversity. Plan yesterday, start
working the plan today.
If you want to review your Business, Savings , Investment and Risk management plan
or don’t even know that you need one, talk to me for free by booking a discovery
call with me by clicking here
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