Tuesday, April 28, 2020

Managing money in a Pandemic. Panic not.

I am working from home surrounded by domestic noises and needs. The roads are relatively empty. Many pedestrians are in masks which pretty often, don’t cover their noses and mouths. Supermarkets have social distancing rules. Luxuries tend to be missing from those shopping baskets.

I am a Financial consultant. I discuss Financial matters on webinars titled “Money Matters with Melvin” on Zoom, Facebook Live or Google Hang-outs. My current and potential clients from the US, Canada and Kenya are cautious spenders in this season. One such potential client, Wanja works 16 – 18 Hours a day in an old people’s home, in North America. She makes three times double the pre Covid 19 hourly wage, for this job. The work is hard. She hardly sleeps. She asks “Is this the best time to invest in Kenya?Friends and family have often conned me of my hard earned cash”. I respond “The demands from friends and extended family, in this country, for financial support, at this time, have been hitting you with increasing regularity. Why not open a money market fund, which you can regularly draw down, say once a month, as part of your family social responsibility?”

I go on to add “If you have been living in the US  without the right papers you could be on your way back home, on a one way ticket, as soon as this COVID 19 blows over. You will need opportunity, sink and emergency funds to re-integrate into the Kenyan economy. What better place to keep these funds than Money market funds (with no lower limit) and/or Wealth Management funds (if you have USD 10,000 or more sitting abroad).”

I throw in my final submission “This might just be the right time to consolidate your savings and investments and rationalize your investment portfolio. You could also take a Life Insurance policy to cushion you against Income Tax.”

The times have changed. All of the above might sound academic if you have been laid off, if you have taken a pay cut or are simply not turning over enough cash like my friend Peter who used to sell second hand duvets in a low-income Nairobi neighborhood. We are no longer importing second hand clothes to Kenya. Another such friend is Julius, who is a bus driver in Nairobi (now off work because social distancing rules in public transport and few commuters have made it uneconomical to have a bus on the roads).Paul and Julius ask “How do we save at this time?” I give them my intelligent Financial Consultant look and quip “You need now, more than ever before, to stick to a strict domestic budget because that seems to be the sink hole where most employment, business  and passive incomes in Kenyan households seem to find their way.” I quickly share a word document screen on my Zoom presentation and break down what an after tax monthly domestic budget should have looked like in pre-curfew days.

·         Tithe/Charity     10%
·         Education            20%
·         Rent/Mortgage 15%
·         Clothes                    5%
·         Food                      10%
·         Medical                10%
·         Entertainment  10%
·         Savings                 10%
·         Investment        10%

Now that we have a curfew we must re-arrange these numbers and note that support to family and friends has to come out of that 10% entertainment budget that you can see above.

If you have read thus far you may want to ask some of the questions that Wanja, Paul and Julius did not ask. Why not? Just drop me a call, a what’s app message or email me because none of us can know everything about making and managing money. I am slightly ahead of most.

Dr Melvin D’lima
April 28 2020
Nairobi Kenya
Email:melvindlima1@gmail.com





Sunday, April 26, 2020

Social media marketing for SME's


Marketing is an important part of getting customers to the point of sale. Marketing is an indirect cost of production of goods and services. Typically marketing accounts for 10% of Total costs of production per unit. Not marketing is like winking at a girl in the dark. Traditional marketing is classified into above the line and below the line marketing. The latter is also called experiential marketing. Most SME’s consider Traditional Marketing as unaffordable.

A growing percentage of purchasing and the decision making path is now taking place online from smart –phones and other devices. Increasingly marketing and sales has to be in this digital space. Most SME’s understand the power of Social Media in moving product. One can learn how to navigate Social media platforms by yourself. With lockdowns and social distancing becoming the new normal the traditional Do It Yourself approach to social media has to be revised. In this article we will explore the different social media spaces where a SME needs to have a presence and how these spaces can be leveraged to drive sales.

In theory it all starts with a website. A website acts as a full time sales person. Most SME’s do not have a website which costs KES 30,000 for a very ordinary one to hundreds of thousands for more complex ones which have been Search engine optimized, with the right key words, tags and meta tags, with an online store and the other bells and whistles. With lean budgets most start-ups skip this step. Finding them online is near impossible.

The good news is that there is always Facebook which also owns Instagram and What’s App to market and sell your products and services. Remember even in these spaces the fortune is in the follow up. Anyone who likes or comments positively about your posts and status is worth following up. One can and should budget for Facebook (FB) and Instagram(IG) sales campaigns which allow you to target the socio-demographic group with variables like age, location, interests and gender to whom your potential clients belong. It’s no longer “one-size-fits-all” when it comes to marketing campaigns; you can now become a lot more personalised. It can however get pretty complicated converting the interested into sales.
Facebook and IG campaign analytics will point a business towards a sale or a need to tweak the campaign. Visual graphics attract more attention for online bombed audiences who are overdosed with posts just like yours. The language has to be spot on with a definite call to action even if that action is just to think about your company or your product. The aim is to remain top of mind. Let your posts be regular and relevant.

What’s app groups are the easiest places to exercise DIY posts of your products. Just post a picture with a little text. You can grow your followers by changing your what’s app status daily. I have 50-60 people who check out my daily What’s app status. I hope to convert this interest into some sales activity.

Twitter is another social media platform for marketing activity. It is an excellent Customer Relationship Management tool. Remember to choose the right hash tags and not ride on trending hashtags.

Being on all these social media platforms is good. The question is: Is this part of a Marketing and Social Media Strategy informed by a Business plan and Business strategy. Which are the missing pieces in your business? Do you want to start from the head or the tail of the Social Media Action plan? You are obviously on social media if you are reading this article. Passion Profit and its social media partners can hold your hand wherever your SME is in the Social Media Strategy – action loop. We all need help in our non-core business strategy and processes. Call/Email us for a chat.

Dr Melvin D’lima
MD Passion Profit
Cell 0720297433
Email: melvindlima1@gmail.com
Nairobi

April 26, 2020






Monday, April 20, 2020

Doctor are we feeling overwhelmed with this kafew!!

Dear Dr,
Many are waiting to see what will happen, others are observing what's going on and quickly packaging new products and services, how about you? Are you feeling weary and overwhelmed by the whole Corona thing? A little like, a kid wondering when will this journey end?
I totally feel you and absolutely get you…. But you can’t afford to stop just yet!
Transformation is a process and as you go through the motions, you must believe that you are coming out better and stronger. So what can you do? Here are 5 simple tips for tough times:
  1. Have a candid CONVERSATION with yourself, your spouse, your siblings, your suppliers, and basically everyone close to you who matters. Talk about where you are and share ideas of what you can do. Don’t bury your head in the sand and wait for it all to go… it might be a while or not and talking it out will just help you cope better.
  2. CHECK IN with your client community. Check in with them, send messages, call if you can..offer help where you can. They might not respond, its ok... you reach out..Talking of help, if you need a one on one with me, you can call +254707112002 and book one. You will be asked a couple of questions to ensure we prioritize your needs, so please don’t feel shy or get offended. Its a process set in place to serve you and keep you safe. All your info will be kept private and confidential.
  3. Enhance your COMPETENCE. There are so many free online webinars going on. Avoid getting overwhelmed by having a competence enhancement plan. What skills do you you have and need to improve in? What new skills are necessary for the next normal? The fun thing about online learning is that you do not have to consume it at the time it is being offered. You can view it at your pleasure with your team and family and take notes and learn. I collect articles and webinars throughout the week and enjoy them on Sunday afternoon. Pick your time, be intentional, learn and grow.
  4. Plug into a COMMUNITY. There are many groups set up to support coping and collaboration during this time. It is not time to shy away from groups or stay alone. Consider joining Dental Treatments in Kenya for Dentists Facebook Group or FUNCTIONAL FOUNDERS whatsapp group where you can continue engaging with others on how to cope, cooperate and collaborate during and beyond COVID-19 . Welcome!
  5. Finally don't get Coronad yet! As in don't allow it to bog you down. You are more than a Conqueror and you shall Conquer COVID-19 sooner than later by God’s help! Our God is alive and will redeem us. Praying for you, your loved ones and the entire world.
Whatsoever is born of God overcomes the world! Keep Hope Alive

Find a resource below to optimize your downtime....enjoy!

  1. Founders Conversation April 16th, 2020: Linkedin for Business Owners with Stewart Samkange of LinkedIn Talent Solutions, Ireland. VIDEO
  2. Founders Conversation April 9th, 2020: Digital Marketing Mistakes and Fixes: How to create content with Stephen Maina, Founder Leapfrog Digital Marketing VIDEO
  3. Founders Conversation April 2nd, 2020: Digital Mistakes & Fixes VIDEO
  4. Triumphing in Trouble Times VIDEO
  5. Enhance your Productivity and Performance with Online Tools VIDEO
  6. Using Profit First Methodology to navigate hard Financial Times VIDEO
  7. How to Build and Leverage your Network to grow and succeed VIDEO

Stay Safe, Sane & Connected

To keep you thriving yet safe and healthy, we have set up whatsapp groups for Founders Knowledge Hubs by SBM Bank and SFA .
Sign up here and get updates from Founders Conversations on line. (Chose your preferred location because after COVID-19 quarantine, the groups will resume physical meetings and you can engage online and physically.

Founders 1-on-1 Clinic

Looking for an ear, sounding board or just guidance on a business or life issue? We can help. Every Thursday we have one on one clinics online via phone or video call from 10:30am-04:00pm. Book here.
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We are a phone call or email away. This too shall pass and our hearts and prayers remain with you and everyone. Stay Sanitized and Safe
From Melvin, Frida and all of us at PassionProfit..
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Building thriving businesses!
hello@passionprofitbrands.com
+254 297 433- Work
www.passionprofitbrands.com

Sunday, April 19, 2020

Happy Golden Jubilee Wedding Anniversary


Anthony and Maria’s Golden Jubilee Wedding Anniversary
Nairobi, April 19, 2020

Today we are all blessed on the Golden Jubilee Wedding Anniversary of Anthony and Maria. What a wonderful milestone for these two wonderful people! I wish this were a different season for the entire world. Unfortunately, we live in changed circumstances. We cannot be together. We cannot party as of old. There are, however, many things we can celebrate. We can give thanks to God for joining Anthony and Maria together, 50 years ago. Let me take you back in time. The swinging sixties had just ended in 1970. At their Wedding reception Anthony and Maria danced, rocked and rolled. The band electrified the air with ballads like “Let’s twist again”. Today I cannot twist with you but I will be singing with joy, even if I am very far away. I have every reason to, because I am family. I also share with you the faith that together, we who arecalled to the Marriage supper of Jesus Christ are one family and truly blessed.
Very often we take our blessings for granted. So what blessings can we celebrate today. At a time when disease has cut down so many of us including my beloved husband and Anthony’s brother, we must celebrate that we are still alive and well. We must celebrate the gifts of their children and grand-children to carry Anthony and Maria’s dreams and legacy forward. Most importantly we celebrate 50 years of unbroken union of the happy couple, in an age where marriage has lost some of its glamour.

Anthony and Maria’s match was definitely made in heaven. Anthony is chivalrous and treats Maria like a queen. Maria on her part has always returned the favour. They complement each other so well in so many different ways. To God be the glory.

What then can we wish Anthony and Maria but a continued contented life together in the years ahead. I pray for their good health and cheer. May their troubles be light and may good cheer surround them going ahead. Good wine like Marriage, matures with age. May that good wine become more mellow. May their blessings and those of their children, grandchildren and family grow in proportion to the blessing that they have been to all of us.

China is in the worldwide news, unlike 50 years ago. It is to a Chinese poet, Lao Tzu, that I must turn as I bless Anthony and Maria. He wrote:

What is well planted will not be torn up.
What is well kept will not escape.
Whosoever leaves their memory to their children will not fade away.
Whosoever molds their person, their life becomes true.
Whosoever molds their family, their life becomes complete.
Whosoever molds their community, their life will grow.

Anthony and Maria’s marriage has been well planted and well tended so none of them ever considered parting ways. They have left memories to their children that will not fade away. Their impact on each other, their family and their community is legendary.
What more can I say but to praise God for Anthony and Maria’s marriage. I want to bless them with a prayer for a long and happy next phase of their lives together.
golden jubilee celebration ideas - Google Search | 50 golden ...