Mid-March the ground shook. We retreated to the drawing
board. What do we have in terms of people, processes and procedures? How have
our patients reacted to the same changes and market forces that have affected
us as dental solution providers?What are we going to do differently
Pre pandemic, Dr Njambi was looking to increase her
production and grow her practice.
She chose to break her normal routine, to seek
help, so she could share her expertise and authority with more people in her
community.
Dr Njambi loved the idea of having more patients in her life, but as a trained dentist, she didn’t know how to market herself as an expert and authority.
Like many successful dentists, she understood how to create a fairly consistent schedule and make chairside decisions — but she never had to wear the “marketing” or “sales” hat.
Like it or not, marketing and sales are pillars of a strong and healthy practice - for a dentist selling complete and comprehensive care, they are even more vital. Marketing is an important part of the dental business. It is not the only piece in the puzzle
Dr Njambi loved the idea of having more patients in her life, but as a trained dentist, she didn’t know how to market herself as an expert and authority.
Like many successful dentists, she understood how to create a fairly consistent schedule and make chairside decisions — but she never had to wear the “marketing” or “sales” hat.
Like it or not, marketing and sales are pillars of a strong and healthy practice - for a dentist selling complete and comprehensive care, they are even more vital. Marketing is an important part of the dental business. It is not the only piece in the puzzle
Dr Njambi wanted to broaden her understanding of practice
growth so that she would never have to jump from patient to patient again. She
wanted to step into the authority space on the right foot, filling her schedule
with her ideal patient.
Then came a small virus called SARS-CoV 2.Dr Njambi had to shut down the clinic for a while but bills
had to be paid.
She developed her own surface dis-infection and personal
protective protocols and opened shop. It was time to revise her entire business
model and service delivery channels
Dr Njambi is joining a program that we run at Passion Profit
designed to create her Best Year Yet in 4 key areas of her life namely Leadership, Profit
literacy, Family and Legacy building
We look forward to working with Dr Njambi in using design thinking to craft the life that will bring out the best in her.
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